Last year, changes to Canada's permitted supplemental ingredients meant our Electrolyte tablets needed to be reformulated. Long story short, our previous version contained iron, which is no longer allowed under the updated CFIA regulations. We had no choice but to go back to the drawing board.
But honestly, we saw it as a fantastic opportunity to make a good product even better.
Starting From a Blank Whiteboard
Rather than patch the old formula, we wiped the slate clean. The question we asked ourselves was straightforward: if we had 4.5 grams of available space per tablet and zero legacy constraints, what would the perfect electrolyte tablet look like? What deserves to be in there, and what, despite looking good on a label, isn't actually doing meaningful work during exercise?
This is where we have to be honest about something. The electrolyte space is full of products that lead with long ingredient lists. Magnesium, calcium, zinc, B vitamins — they all sound credible, and they all have real roles in the body. But the question we kept coming back to was: in the quantities a single effervescent tablet can deliver, are these ingredients doing enough during sport to justify their inclusion? Or are they there because a complete-looking label sells better than a focused one?
We chose focus. Every milligram had to earn its place based on what it could actually contribute during exercise, not based on how it would look on a comparison chart.
Why Sodium Is the Foundation
Sodium is the primary electrolyte lost in sweat and the key driver of fluid retention during exercise. When you add sodium to a drink, it improves how much of that fluid your body actually retains rather than losing through urination. It helps maintain blood osmolality — the balance between water and solutes in your blood — which in turn keeps the distribution of water between your cells stable during prolonged effort.
The research is also clear that sodium in a drink improves flavour and encourages more consistent consumption, which is one of the simplest and most effective ways to prevent excessive fluid losses during exercise.
We increased sodium to five hundred milligrams per tablet. In a product with limited space, this is where we wanted to invest because this is the electrolyte that has the most well-supported impact on hydration during sport.
Why Potassium Stays
Potassium is present at one hundred milligrams per tablet, included at a ratio that reflects its physiological relationship with sodium in human sweat. It supports cellular fluid balance and muscle contraction. Its presence here is intentional and proportional. 100mg is not a token amount, but a meaningful inclusion that complements the sodium.
What We Removed — and Why We're Comfortable With That
Iron was removed because regulations required it. Vitamin C was only in the previous formula to support iron absorption, so without iron it no longer served a purpose.
Magnesium and calcium are both important minerals. We're not dismissing them. But in the doses an effervescent tablet can realistically deliver — 25mg of magnesium, for example — the impact during exercise is negligible. These are minerals that are far better addressed through daily nutrition rather than through a hydration tablet where the quantities will always be too small to move the needle. Additionally, keeping magnesium at even that small dose required a warning label, which felt like the wrong trade-off for an ingredient that wasn't contributing meaningfully.
This is the core of our philosophy. We're not interested in filling space for the sake of a longer ingredient list. We'd rather give you fewer ingredients at doses that actually matter than a dozen minerals at amounts that look good on paper but don't change your day.
The Role of Taste
One of the most underappreciated aspects of a hydration product is whether people will actually drink it consistently. Research supports what most athletes already know intuitively: sodium in a drink improves flavour and encourages consumption. If your electrolyte drink tastes harsh or overly minerally, you drink less of it. If you drink less, the whole point of having it is undermined.
The new flavours — Orange, Lemon, Berry, and Citrus Bang — are noticeably improved. Still light and clean, but less minerally and slightly sweeter than the previous version. This wasn't a cosmetic change. A tablet you enjoy drinking means you drink more consistently across a long effort, and that consistency is what actually protects your hydration.
Citrus Bang still has fifty milligrams of natural caffeine from guarana for racing and hard training days when you want an extra edge.
What You Get
Each tablet dissolves in 500ml of water in about two minutes. Four calories. Only one gram of carbs. That near-zero energy footprint is deliberate, as it keeps your hydration and your fuelling as two completely independent levers. You control how many carbs you take in through food and gels. You control your fluid and electrolyte intake through your bottle. Neither one dictates the other.
Drop, dissolve, drink. No measuring, no mess.
We didn't set out to build the most impressive-looking label. We set out to build the most honest and effective electrolyte tablet we could — and then put exactly that in the tube.