About Us

Our Mission

Fuel Your Goals

At XACT Nutrition, fueling your body means more than just energy—it’s about connection, positivity, and celebrating the shared journey of athletes, communities, and supporters. Our mission: help you #FUELYOURGOALS with products that taste great and support your performance.

OUR ORIGINS

Born on the Trails

Founded in 2012 in Québec by a team of foodies, athletes, and outdoor lovers, XACT was created to bring better-tasting options to sports nutrition. The idea first came to life atop Mount Orford, at a windy aid station during a local trail race.Inspired by French pâte de fruits, we launched our first product—XACT Energy, a fruit bar combining taste, performance, and joy.

Our Vision

Fueling Community & Connection

We believe performance thrives in community. That’s why we work closely with ambassadors, grassroots organizations, and local events. From Olympians to ultrarunners, our ambassadors reflect our values: positivity, credibility, and togetherness.We don’t just fuel athletes—we help build the communities around them.

Science Meet Taste

From our fruit-based energy bars to our protein wafers and hydration tablets, every XACT product is made with natural ingredients and backed by science. We’re committed to delivering high-quality nutrition without compromising on flavor. Our lineup includes:

Energy

Tasty fruit bars and chews that power your performance instantly.

Energy Collection

Hydratation

Refreshing hydratation support to keep you going.

Hydration Collection

Recovery

Delicious protein wafers that help rebuild and recharge.

Recovery Collection

Our Values

Positive

We create uplifting experiences through our exceptional products, marketing, and events, ensuring every touchpoint leaves people inspired.

Collective

We foster strong relationships with athletes, supporters, and communities, emphasizing inclusivity, grassroots connection, and togetherness.

Credible

We are grounded in science and driven by a commitment to health-conscious, natural products that deliver measurable results.

Powered by People

Real stories from real ambassadors who bring our mission to life.

The Collective

Where You’ll Find Us

From local races to major expos, see where Xact is showing up and fueling the action.

See All Events

Join us as we build a stronger, more connected community of active individuals and their supporters —because together, we can achieve more and have more fun.

Lawrence, Marianne & Alain - Founders