Our passion is to help you #FUELYOURGOALS
At XACT Nutrition, we believe that performance nutrition should do more than just fuel your body—it should fuel your entire journey. Whether you’re chasing a personal best, tackling a new challenge, or simply enjoying the great outdoors, we create products that keep you going while tasting incredible.
Our Mission
At XACT, we are committed to creating sports nutrition that is delicious, effective, and designed for real people. We believe in fueling through real ingredients, a collective mindset, and a commitment to making performance nutrition enjoyable.
What We Stand For
- Positive – Fueling Should Feel Good Sports nutrition shouldn’t be something you endure—it should be something you enjoy. We create products that taste great, feel good, and support performance in a way that makes fueling simple, natural, and enjoyable.
- Collective – Fueling a Community, Not Just Individuals. Endurance sports aren’t just about individual effort—they are about shared experiences. We celebrate the community of athletes, supporters, and brands who uplift each other at races, training sessions, and everyday adventures.
- Credible – Proven Fuel That Works Athletes trust XACT because our products deliver. Every bar, every ingredient, and every formula is created with performance in mind, backed by science, and tested in real conditions.
Why XACT?
Real Ingredients, Real Performance
We believe in fueling with real food, not artificial fillers. Whether it’s fruit-based energy bars or protein-packed recovery wafers, every product is designed to be easy to digest and enjoyable to eat.
Fueling Should Be Easy
No sticky gels, no chalky protein bars—just smooth, melt-in-your-mouth fueling that works for any effort level. Whether you’re on the trails, in the saddle, or recovering post-race, XACT makes fueling simple.
A Community-Driven Brand
XACT is more than a nutrition company—we are part of a movement that supports athletes, celebrates effort, and fuels adventure. Whether you’re racing, training, or cheering from the sidelines, you’re part of the XACT family.
Lawrence
Lawrence grew up in Bristol, UK and has lived in the US, France, and Italy before settling in Montréal, Canada.
Lawrence co-founded XACT with Marianne and Alain and heads up marketing and product development. He is most at home in the mountains, and the kitchen... ideally he combines the 2 at the same time! As well as a passionate cook, he also loves to lead run groups, especially on the less well known trails of Mount-Royal. Ideally with Mika, the Labernese, a view or two and tasty snacks and beverage to finish the day.
Marianne
Marianne, the President of XACT NUTRITION, grew up with a view of Mont-Blanc from her garden in the Jura region of France, and has a great love for the mountains and outdoors.
Marianne trained as a Chemical Engineer in Lyon, France and Manchester, UK, where she discovered curries and Guinness as well as the English Lake District for hiking and climbing.
Before founding XACT she worked in production and quality roles in the food manufacturing industry specialising in performance improvement.
Marianne loves running and hiking the trails with Mika, a very energetic Labernois, and skiing in the winter .. so about 6 months a year here in Quebec!
Alain
Alain Regnault founded XACT NUTRITION with Marianne, his daughter and Lawrence, his son-in-law. Alain has some 40 years of experience in research and development in the food and nutrition industry. Alain's scientific and technical expertise is what drives product innovation at XACT. Alain has a wealth of entrepreneurial experience from his career including the creation of his own nutrition manufacturing company. Alain is an exceptional cook, and when not traveling can be found in his R&D lab (kitchen) in his country farm house surrounded by the rolling hills and vines in the Fronsac region of France.
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