The Philadelphia Marathon today announced that XACT NUTRITION will assume on-course nutrition sponsorship of this premier running event -
Philadelphia Marathon Weekend now joins the Ottawa, Vancouver, Calgary, Victoria, Montreal and Quebec City Marathons in Canada where XACT ENERGY fruit bars are the on-course nutrition for some 120 000 runners. Philadelphia Marathon weekend is now the 7th XACT fuelled race weeknd in North America.
This partnership involves a multi-year commitment to the Philadelphia Marathon and is aimed at improving the experience for the runners as well as the spectators. Philadelphia has so many of the ingredients we wanted for our flagship road running event in the US: reputation, history, a terrific course, fantastic community support and a great organization, says Lawrence Colsell, Vice-President Marketing for XACT NUTRITION. We are excited to be involved in what we feel is one of the best running events in the US and we look forward to welcoming and fueling more than 30,000 participants on race weekend 23-24 November, the Health & Fitness Expo that we are so excited to partner with Charm City Run and of course a series of programming to bring XACT right in to the heart of the run community in Philly - please be sure to sign up to our mailing list to get updated in community programming events as well as exclusive offers.
We are so excited to become a part of the Philly run community - as a runner myself, I had the opportunity to run the award winning Philadelphia half marathon way back in 2006 and was blown away by the spirit and atmosphere on-course and across the city. As a brand we always seek ways to connect and support the run community and while the race is of course tremendously important, the run community around the race and the city is just as much a consideration too. And we have a great feeling about the fantastic city of Philadelphia and its run community. We are truly thrilled to engage and be present here.
The first date on our calendar is the Dietz & Watson Philadelphia Half Marathon Kick-Off Training Run - Join us on Saturday, September 28 at the PMA steps 7.00 am
Details of race week programming and our community partnerships can be found by signing up to our newsletter.
Distance running fits well with XACT’s values. Running is one of the few genuinely global sports that is accessible to all. In addition, distance running is challenging and requires commitment on the part of the runner. The Philadelphia Marathon weekend demonstrates XACT’s desire to add to the development of the sport of running and support the diverse communities that are more and more involved each year.
About XACT NUTRITION
Founded in 2012 by wife and husband Marianne Regnault and Lawrence Colsell, and still family-owned and operated today, XACT NUTRITION remains true to their original belief, there must be a tastier way to fuel a run. Combining their passion for great cooking and the great outdoors, they have never wavered from their commitment to provide products to runners that bring a smile when you fuel and to be present and support the run communities where we are active. Headquartered in Montreal, Canada, but supporting active folks across Canada and the US, XACT continues their commitment to the best tasting nutrition in the industry and bringing folks together to run and celebrate running and one another.